Emma Higgins

Cohorts: Teens-20s, 20s-40s

Condition: PCOS

Snapshot

Health Context

Relevant condition(s): Polycystic Ovary Syndrome (PCOS)
Density of condition(s): Common (estimated to affect 1 in 10 women)
Key symptoms experienced: Irregular periods, acne, excess facial hair, thinning head hair, weight fluctuations, low energy
Severity and duration: Ongoing since teenage years, worsening into adulthood
Diagnosed or suspected: Suspected but not formally diagnosed, hasn’t pushed for tests at GP
Current treatments or management: Occasional dieting attempts, over-the-counter acne treatments and pain killers, no structured medical or lifestyle plan
Comorbidities or related factors: Low self-esteem, mild depression, feelings of isolation due to lifelong struggle

Triggers and barriers

Main triggers that worsen symptoms: Stress, poor diet, irregular sleep, lack of exercise routine
Barriers to seeking care: Limited awareness of treatment options, doesn’t live near PCIS-specific clinics or communities, feels ashamed of symptoms
Information gaps and misconceptions: Believes nothing can be done since there’s “no cure”, doesn’t realise the extent diet can influence symptoms, unaware of risks, e.g. insulin resistance
Emotional drivers and concerns: Feels unattractive and “different”, worries about fertility in the future, lacks confidence seeking help

Goals and needs

Primary health goals: Manage physical symptoms (skin, hair, weight), regulate cycles, understand her condition better
Secondary lifestyle goals: Build confidence in appearance, feel comfortable socially, create healthy daily routines
What “better” looks like to them: Symptoms under control, feeling validated and normalised, having a trusted source if guidance on PCOS

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