- Persona
Aisha Khan
Cohorts: 30s-40s
Condition: Fibroids
“I thought heavy periods were just something I had to put up with — but now itʼs affecting every part of my life.”
Snapshot
- Name: Aisha Khan
- Age range: 36
- Life stage: Reproductive years
- Location: Birmingham, UK
- Occupation: HR officer in a large retail company
- Relationship and family context: Married, trying to conceive, lives with partner in rented flat
Health Context
- Relevant condition(s): Fibroid (submucosal)
- Density of condition(s): Common — 2 in 3 women will experience fibroids at some point
- Key symptoms experienced: Heavy and painful periods, bleeding between periods, abdominal discomfort, lower back pain, fatigue, occasional constipation and urinary urgency
- Severity and duration: Severe around menstruation; recurring monthly, with persistent low-level discomfort in between
- Diagnosed or suspected: Suspected by GP; awaiting scan for confirmation
- Current treatments or management: Iron supplements for heavy bleeding; hot water bottle and OTC pain relief; attempting diet changes (more fruit, veg, whole grains)
- Comorbidities or related factors: Anaemia from heavy bleeding; stress from fertility concerns
Triggers and barriers
- Main triggers that worsen symptoms: Period week, high-stress workdays, poor diet, lack of rest
- Barriers to seeking care: Long GP wait times; perception that fibroids are “just part of womanhood”; nervousness about fertility risks and surgical options
- Information gaps and misconceptions: Thinks hysterectomy is the only treatment; doesnʼt realise fibroids can shrink after menopause; unsure which lifestyle changes make a difference
- Emotional drivers and concerns: Anxiety about fertility and ability to conceive; embarrassment about heavy bleeding at work; fear of missing out on family plans
Goals and needs
- Primary health goals: Reduce heavy bleeding and pain; prevent fatigue from anaemia; manage symptoms while preserving fertility
- Secondary lifestyle goals: Stay consistent at work without sick days; feel confident leaving the house during periods; manage weight and diet to support health
- What “better” looks like to them: Predictable cycles that donʼt interfere with daily life; a clear diagnosis and management plan that balances symptom relief with fertility goals
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